Full Report on the RMT Turner Nielsen Catalina study which showed +36%* incremental sales lift for DriverTag™ Resonance.  *(See "A philosophic side debate") The final full report, approved by Nielsen Catalina, Turner, and incorporating inputs from ARF EVP Horst Stipp, is now available for the first time at the RMT website.  The report contains the findings shown by Horst in March at the ARF Annual Conference, plus additional data never published before. You should find the report valuable in terms of understanding the value of context, how that could relate to your ads, and other matters worthy of due consideration. 

Validations Summary Deck

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