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Resources
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White Papers / Articles / Presentations
Accelerating Brand Growth Using Psychological Resonance
Best Practice - How Context Can Make Advertising More Effective
CMO Brief
Improving on the Status Quo for Advertising ROI Using Randomized Control Trials
Full Report on the RMT Turner Nielsen Catalina study which showed +36%* incremental sales lift for DriverTag™ Resonance. *(See "A philosophic side debate") The final full report, approved by Nielsen Catalina, Turner, and incorporating inputs from ARF EVP Horst Stipp, is now available for the first time at the RMT website. The report contains the findings shown by Horst in March at the ARF Annual Conference, plus additional data never published before. You should find the report valuable in terms of understanding the value of context, how that could relate to your ads, and other matters worthy of due consideration.
Straight Averages Vs. Weighted Averages DriverTags™ Found to Have +36% ROI Lift*- by Bill Harvey (RMT) - Synopsis of findings presented at the 2017 ARF Re:Think Conference. *(See "A philosophic side debate")
DriverTags™ Found to Have Highest ROI Lift Among 4 Alternative "Context Technologies" - by Bill Harvey (RMT) - Synopsis of findings presented at the 2017 ARF Re:Think Conference
The Next Frontier: Content Analytics - by Bill Harvey (RMT) and Bryan Mu (NBCU) - Originally presented at the 2015 ARF Annual Conference
Cross-Media ROI Optimization Must Include Creative - by Bill Harvey (RMT) - Creative is 65% of ROI and media is the other 35%
Illuminating Creative Effects with ROI Science - PowerPoint Presentation by RMT
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Media Can Help Creative Do Its Job, by Bill Harvey 8-30-18
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Incenting Your Agencies, By Bill Harvey 8-24-18
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