RMT
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​The Case for Testing RMT in Tune-In/Acquisition

​RMT’s method was developed using a form of tune-in. You might call it “requested tune-in”. The viewer pressed a button the remote to request a recommendation of what to watch. The system used set top box data and RMT’s psychological encoding system for TV shows. 18% of the recommendations turned into a conversion of a household into a loyal viewer of a series they had never watched before.

Today, a network can use the RMT system to find programs on other networks which can be bought as tune-in ad vehicles inexpensively, where the psychological makeup of that show is highly overlapped with the psychological makeup of your show to be advertised, whether for tune-in or streaming acquisition or both combined.

This is very much like the way your tune-in agency now picks shows to place tune-in ads in, except that only the obvious examples can be found without the RMT system. In a typical tune-in assignment RMT found over 3400 shows qualified as sufficiently resonant to make a positive difference. RMT also reports run of network and rotation opportunities for minimizing CPM.

Simmons found that the RMT system is more than six times as powerful for tune-in as RMT is for CPG, where Nielsen’s NCS found an average +36% sales lift increase. That’s because it was developed based on a form of tune-in.
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  • Home
  • Context Products
    • Ad-Context Resonance
    • Sales Lift
    • Branding Lift
    • Brand Adoption Lift
    • ARF On Contexts
    • Targeting Tune-In
    • Program Discovery
  • Targeting Products
    • Ad-Person Resonance
    • Neustar Findings
    • Media Village Report of Neustar Validation
    • Integration
    • Creative
    • Products for Media
  • Big Picture
    • EMMY
    • ORIGIN
    • NBC/ARF Deck
    • Crossmedia ROI
    • Values in Advertising
    • Our Story
    • Gratitude
    • LAM Deck
    • Iconic Triggers
    • HY-OPS
  • Leadership
  • Contact Us
  • Media History
  • News Avoidance
  • ARF Model
  • Heavy Swing
  • ADVANCED AUDIENCES