Deep Learning That Produces Results
RMT, Inc., is an innovative data analytics and activation company built on deep learning and scientific techniques. RMT develops disruptive, breakthrough audience targeting and engagement solutions that improve ROI and ROAS for stakeholders across Media, Entertainment, and Advertising industries.
Recent science shows that 65-80% of the success of a video asset is tied to the creative. Only recently has this learning received sufficient attention by the Media, Entertainment and Advertising industries. RMT’s revolutionary DriverTags™ deep learning science achieved a major breakthrough, identifying 265 variables that drive consumer viewership of video content and resonance of brand ads to the context in which they appear to a consumer. These proprietary tags have been validated to improve ROI and ROAS for tune-in advertising and brand ad placements within resonant programs.
DriverTags™ are the nucleus for the RMT platform of linear and digital optimization products.