Bill Harvey
Chairman
Chief Research Officer
[email protected]
A world-renowned Emmy®Award-winning media researcher and a pioneer in media optimization systems for IPG, Omnicom, and major TV networks.
Previously, Co-founder of TiVo Research & Analytics (TRA, Inc.), CEO of Next Century Media, Consultant to over 100 of the Fortune 500 companies. Inventor of TV Big Data ROI measurement.
Recipient of the premiere ARF 2014 Erwin Ephron Award.
Bill McKenna
Chief Executive Officer
[email protected]
C-suite executive with 40+ years developing, managing and providing consulting in TV, online and mobile media and /market research.
Previously, Product Leadership Consultant BARC India, Senior VP New Media Ventures Nielsen Audio / Arbitron, TRA Director, CEO IMMI, CEO Kantar Media Research North America (WPP), CEO-Founder of Mediafax, Inc., Partner Booz Allen & Hamilton, MBA Northwestern University.
Lucas Tanner
President
[email protected]
Leading technology and media entrepreneur in media and technology for 25 years. He is currently a co-founder of RMT. Previously, President and CFO of Horse Network, COO/CFO of Pinchme Group, co-founder and CFO of TiVo Research & Analytics (TRA, Inc.), CFO of Audium, MD Hudson Allen & Co., MBA from Columbia and BA from UC Berkeley.
Skip Cornelius
SVP Operations
[email protected]
30 years of experience in advertising and ad research, most of them with ASI/Ipsos as a VP of client service. He has worked with some of the world’s largest brands to help them improve their marketing communications. Previously, Dancer Fitzgerald Sample and Wharton MBA.
Stu Gray
SVP Research Emeritus
[email protected]
Former top research officer at NBC. Previously, research executive at Showtime, and Omnicom.
Distinguished ARF award-winner.
Our Advisors
New RMT Advisory Board Members
Audrey Steele
former EVP Sales Research Insights & Strategy at FOX Corp.
Josh Chasin
Principal of KnotSimpler,
former Chief Measurability Officer at VideoAmp
Graeme Hutton
Advertising and Media Research Consultant, Editorial
Review Board Member, Journal of Advertising Research former SVP Data & Analytics at UM
Our New Valued Partners
Eminent team and cutting-edge laboratory technology merging efforts with RMT to more fully understand Value Signals in the brain and mind, and their actionable implications for marketing, human development, and society. To learn more, visit https://neuro.wharton.upenn.edu/
Semantic AI fully integrated in programmatic adtech across 26 countries. Uses RMTech to motivationally score 700 million people always-on based on their digital content consumption, to provide a new AI-based segmentation that is related to each unique ad. To learn more, visit https://www.semasio.com/
The MRI of Canada integrates RMT in the form of the 15 Motivational Drivers, analyzed by segments, attitudes, product and brand usage, media behaviors, providing a quantum leap in insights relevant to integrated creative, segmentation, and media strategy. To learn more, visit https://vividata.ca/
Viomba is an attention activation MarTech company working in partnership with RMT and Semasio. Viomba DaaS and attention activation tools leverage high-fidelity seed data-trained CNN (Convolutional Neural Network) AIs to instantly measure, predict, and optimize high-attention campaigns for both buy- and sell-side operators with ad creative-placement combined granularity. Explore their platform overview HERE. Visit https://viomba.com/
The [ReSync]™ content optimization platform delivers time-synced quant/qual data that pinpoints where and how to improve ad creative, merging with RMT Value Signals to provide a detailed road map for pairing the most effective messaging with the most relevant program content. To learn more, visit us at https://chilmarkdigital.com/
Ongoing Advisors
David Verklin – DVA, Canoe, Aegis
Bob Dees – SpotXchange, P&G
Bob DeSena – Mars, Mindshare, Time Warner
Frank D’Angelo – Messner Vetere
Jack Myers – MyersBizNet, CBS-TV, ABC Radio-WPLJ
Fred Sattler- Initiative, PHDiQ, Doner, TBWA Chiat/Day
Mike Drexler – Optimedia, True North, Ogilvy, DDB, Bozell, FCB,
Steve Fajen – Deutsch Inc, Simmons Media Research, Saatchi, Needham Harper, McCaffrey McCall, Nielsen, JWT
Mark Kaline – Kaline Media, K-C, Ford, Campbell Ewald, Ogilvy
Michael Donahue – ANA, 4As
David Smith – Mediasmith, D’Arcy Masius