Neustar Findings

Neustar is latest third party researcher to validate RMT

Client provided its 4 “rational” segments and RMT emotionally/motivatonally enhanced them In this September 2021 test the 4 segments were combined, with same creative, diminishing the impact of RMT which designed its 4 enhanced segments to work with segment-specific ads


RMT Semasio IDs also drove 20% more of the incremental sales from New Customers vs. Google. Creative, frequency, time period all the same between test and control groups.