Resonance Mapping Technology (RMT) is a quality metric, comparable to attention, used in media planning and optimization to drive incremental sales, brand growth, full-funnel brand metrics, and long-term brand equity and profitability.
RMT is differentiated by its foundation in subconscious motivation rather than physical attention. Behavioral science demonstrates that human actions are driven by motivation, not attention alone. While attention and emotion are valuable, motivation is the critical determinant of action. Analysis of the following RMT case studies shows it has the strongest and most consistent association with sales outcomes, as validated by leading research organizations.
Several Multi-brand Sales Impact Validation Studies were conducted by leading ad effectiveness solutions to test RMT’s methodology
Nielsen Catalina – RMT Motivational Resonance Provided Ad: Content Optimization that Improved Sales Lift +36% for a TV Publisher
