SUMMARY: This programmatic random control trial conducted by Neustar for a national retail chain shows dramatic increase in incremental sales ROAS caused by use of RMT for targeting people whose motivations (based on their content consumption) align with the motivations subconsciously communicated by the ad.

BRAND: National retail chain

MEDIA TYPE: Programmatic digital

AD TYPE: Dynamic Creative Optimization (DCO)

RMT METHOD: Ad-ID Resonance Targeting by Motivations

TIME FRAME: September 2021

GEOGRAPHY: Total U.S.

OUTCOME PROVIDER: Neustar

OUTCOME METHOD: Random Control Trial, Incremental sales based on client online sales plus IRI in-store sales, measuring all television and digital media

RESULTS: RMT ROAS 95% higher than Google target IDs, 115% higher for new to brand

DISCUSSION: With volume discounts the same sales results would have been more than three times higher ROAS than Google IDs